Lesson plan · Entrepreneurship · Lesson 7
Sales
Turning interest into customers without being pushy.
- 45 minutes
- Grades 9–12
- Beginner
- Activity: pairs
Objectives
Students will be able to:
- Describe the steps of a simple sales conversation
- Respond to objections as questions
- Ask for the sale honestly and respectfully
Materials
- Slide deck and a projector
- Worksheet (one per student)
- Exit ticket slips (bottom of the worksheet)
Standards
- National Standards for Personal Financial Education (2021)
- Earning Income
- Texas TEKS §113.76 Personal Financial Literacy and Economics
- (5) The student discusses the opportunities available for entrepreneurship.
Topic-level alignment by FLC. How we map standards
Key vocabulary
- Objection
- A reason a customer hesitates — price, timing, trust, or doubt it'll work. It's usually a request for more information.
Background reading
The official sources this lesson is based on.
45-minute agenda
0–5 min
Warm-up
Post: “Think of a time a salesperson helped you and a time one annoyed you. What was different?”
Teacher note: Helpful salespeople listened and solved your problem; annoying ones talked at you.
5–15 min
Direct instruction
Present the lesson slides. Make sure students leave with these points:
- Sales = helping someone decide.
- Listen before you pitch.
- Objections are questions.
- Actually ask for the sale.
- Honesty earns referrals.
Use the “See it” slide (A simple sales conversation) to make the idea visual.
15–20 min
Worked example
Walk through “"$12 is kind of a lot"” on the slides. Pause before the result and ask students to predict it.
20–32 min
Role-Play Rounds
Format: pairs · 12 minutes
- Partner A sells a sneaker-cleaning service; Partner B is a customer with an objection card: “It's too expensive,” “I'll think about it,” or “I can do it myself.”
- Follow the steps: open, ask questions and listen, suggest a solution, handle the objection, and ask for the sale.
- After three minutes, B gives one piece of feedback. Switch roles with a new objection.
What to look for: Strong sellers ask questions before pitching, treat the objection as a real question, and end by clearly asking for the sale.
32–37 min
Check for understanding
Use the question slides — or run them as a Four Corners game. Questions:
- What's the best response?
- In a good sales conversation, you should talk more than the customer.
- Which step do new sellers most often skip?
37–42 min
Discussion
- Think of a time someone sold you something well. What did they do?
- What's the difference between persuading and pressuring?
42–45 min
Exit ticket
Prompt: What's the best way to think about an objection?
Differentiation
Common misconception
“Good salespeople are pushy.” The best ones listen, help people decide, and earn referrals.
Support
Provide a script outline with a sentence starter for each step.
Extension
Write responses to three more objections for a product of your choice.
Homework or make-up work
Students can complete the full interactive lesson — including its knowledge check — at learnwithflc.org/courses/entrepreneurship/sales. No account needed; progress saves on their device.