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FLC Academy

Module 7 of 10 10 min

Sales

Turning interest into customers without being pushy.

Course lessons

Step 1

The lesson

Good sales isn't pressure. It's helping someone decide whether your product solves their problem — and being honest when it doesn't.

  1. Start the conversationBe friendly and relevant, not pushy.
  2. Ask and listenLearn their situation before talking about your product.
  3. Connect to their problemExplain how you solve what they just told you.
  4. Handle concernsObjections are questions. Answer them honestly.
  5. Ask for the saleMany people never actually ask. Do it clearly.
  6. Follow upThank them, check in, and ask for referrals.

Key term

Objection

A reason a customer hesitates — price, timing, trust, or doubt it'll work. It's usually a request for more information.

Step 2

See it

A simple sales conversation

Start the conversation, ask questions and listen, connect your product to their problem, handle concerns honestly, ask for the sale, and follow up.

Start

Friendly, relevant

Listen

Their situation first

Connect

To their problem

Answer concerns

Honestly

Ask & follow up

Clearly, then thank them

Step 3

Real-world example

"$12 is kind of a lot"

A classmate tells Marcus his price feels high. Instead of arguing or instantly discounting, Marcus asks a question:

  • Marcus: "Totally fair. What do you usually do when they get dirty?"
  • Classmate: "I tried scrubbing them and kind of ruined one pair. They were $90."
  • Marcus: "That's exactly why I started. $12 is a lot less than a new pair — and you'd have them back tomorrow for the game."

He didn't pressure or discount. He connected the price to the classmate's own experience — and then asked, "Want me to grab them after school?"

Step 4

Knowledge check

Answer each question, then check your answer to see the explanation. Retake it as many times as you like.

Question 1 of 3

ScenarioA potential customer says, "I'm not sure it's worth the price."What's the best response?

Choose an answer.

Step 5

Summary

Good sales helps customers decide. Start a relevant conversation, listen first, connect your product to their problem, answer objections honestly, clearly ask for the sale, and follow up. Be honest when it isn't a fit.

Step 6

What you should remember

  • Sales = helping someone decide.
  • Listen before you pitch.
  • Objections are questions.
  • Actually ask for the sale.
  • Honesty earns referrals.

Finished the lesson?

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