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Lesson plan · Entrepreneurship · Lesson 6

Marketing and Branding

Getting attention honestly, and what a brand really is.

  • 45 minutes
  • Grades 9–12
  • Beginner
  • Activity: pairs
Present slidesWorksheet + keyStudent lesson

Objectives

Students will be able to:

  • Answer who, where, and what for a marketing plan
  • Write messages about the customer's problem instead of product features
  • Explain honest promotion, including disclosing paid or gifted posts

Materials

  • Slide deck and a projector
  • Worksheet (one per student)
  • Exit ticket slips (bottom of the worksheet)

Key vocabulary

Social proof
Evidence that other people use and like what you offer — reviews, testimonials, before-and-after photos, customer counts. It's persuasive because it's real.
Brand
The promise people expect from you and the feeling they associate with you. A name, logo, and colors help, but a brand is built by delivering the same experience again and again.

45-minute agenda

  1. 0–5 min

    Warm-up

    Post: “Think of an ad that actually convinced you to try something. Why did it work?”

  2. 5–17 min

    Direct instruction

    Present the lesson slides. Make sure students leave with these points:

    • Who, where, what.
    • Talk about the customer's problem, not your features.
    • Real social proof beats clever ads.
    • Brand = the promise you keep.
    • Disclose paid or gifted promotions.

    Use the “See it” slide (Marketing in three questions) to make the idea visual.

  3. 17–22 min

    Worked example

    Walk through “Marcus's before-and-after strategy” on the slides. Pause before the result and ask students to predict it.

  4. 22–32 min

    Rewrite the Ad

    Format: pairs · 10 minutes

    1. Show a feature-focused ad: “We use premium brushes and eco-friendly soap. Book now!”
    2. Pairs rewrite it around the customer's problem and result, in under 20 words.
    3. Pairs choose one place their target customer already spends time and explain why.
    4. Pairs add one piece of honest social proof they could collect.

    What to look for: Example: “Game-day sneakers looking tired? Get them looking new in 48 hours — pickup at practice.” Social proof: before-and-after photos with customer permission.

  5. 32–37 min

    Check for understanding

    Use the question slides — or run them as a Four Corners game. Answers:

    1. Which marketing message is strongest? — C. "Event-ready sneakers in 24 hours."
    2. What should the post include? — B. A clear disclosure, like "#ad" or "gifted," so followers know the connection.
    3. A brand is mostly just a logo and a color scheme. — False
  6. 37–42 min

    Discussion

    • What's a brand you trust? What did it do to earn that?
    • Where does your age group actually pay attention? How is that changing?
  7. 42–45 min

    Exit ticket

    Prompt: What is a brand, according to the lesson?

    Answer: The promise a business keeps — what customers can count on every time.

Differentiation

Common misconception

“Marketing means tricking people into buying.” Good marketing helps the right customers find something they actually need.

Support

Provide a before/after example and a word bank of customer-focused phrases.

Extension

Create a one-week marketing plan: who, where, what, and how you'll measure results.

Homework or make-up work

Students can complete the full interactive lesson — including its knowledge check — at learnwithflc.org/courses/entrepreneurship/marketing-and-branding. No account needed; progress saves on their device.