• Social proof: Evidence that other people use and like what you offer — reviews, testimonials, before-and-after photos, customer counts. It's persuasive because it's real.
• Brand: The promise people expect from you and the feeling they associate with you. A name, logo, and colors help, but a brand is built by delivering the same experience again and again.

1. Who, where, what.
2. Talk about the customer's problem, not your features.
3. Real social proof beats clever ads.
4. Brand = the promise you keep.
5. Disclose paid or gifted promotions.

1. 1. C. "Event-ready sneakers in 24 hours."It speaks to the customer's problem and outcome, not to features or empty claims.
2. 2. B. A clear disclosure, like "#ad" or "gifted," so followers know the connection.The FTC expects material connections like free products or payment to be clearly disclosed.
3. 3. FalseA brand is the promise and experience people expect. Visuals help, but consistency builds it.

1. 1. Example: “Walk into your next math test knowing you've got this.”
2. 2. Clearly disclose it (for example, “gifted” or #ad) so followers know it isn't unbiased.

Answers will vary. Look for reasoning that uses the lesson's key ideas:

• Who, where, what.
• Talk about the customer's problem, not your features.
• Real social proof beats clever ads.
• Brand = the promise you keep.
• Disclose paid or gifted promotions.