Module 10 of 10 12 min
Pitching Your Idea
Explain your business clearly in two minutes.
Course lessons
Step 1
The lesson
A pitch is a short, clear explanation of your business for customers, partners, competition judges, or investors. The goal isn't to sound impressive — it's to be understood and remembered.
- HookOne sentence that makes people care.
- ProblemWho has it and why it hurts.
- SolutionWhat you do, simply.
- ProofCustomers, sales, feedback — whatever evidence you have.
- Business modelHow you make money and your key numbers.
- The askWhat you want: customers, a partner, funding, advice.
Practice out loud, time yourself, and cut anything that doesn't help someone understand. Simple words beat buzzwords.
Step 2
See it
Hook, problem, solution, proof, business model, and the ask — in that order.
Hook
Problem
Solution
Proof
Business model
The ask
Step 3
Real-world example
Marcus's 60-second pitch
It hits every part — hook, problem, solution, proof, numbers, and a specific ask — in about a minute, in plain language.
Step 4
Knowledge check
Answer each question, then check your answer to see the explanation. Retake it as many times as you like.
Question 1 of 3
Step 5
Summary
A strong pitch is short and clear: hook, problem, solution, proof, business model, and a specific ask. Know your key numbers, use plain language, and practice out loud until it fits the time.
Step 6
What you should remember
- Hook → problem → solution → proof → model → ask.
- Be understood, not impressive.
- Know your numbers.
- Practice out loud and cut the rest.
Finished the lesson?
Mark it complete to track your progress.