Word bank: audience · cancellations · company · different

1. Business model = how a makes money.
2. Subscriptions → watch . Marketplaces → need both sides.
3. Advertising → you're the being sold.
4. Same product, model, different risks.

1. An app connects dog owners with local dog walkers and keeps 20% of every booking.

   1. What business model is this?

   • A. Marketplace
   • B. Razor and blades
   • C. Franchising
   • D. Retail

2. A printer company sells printers below cost but earns high profits on ink cartridges.

   2. What model is this?

   • A. Advertising
   • B. Subscription
   • C. Marketplace
   • D. Razor and blades

3. 3. For a subscription business, keeping existing customers is usually just as important as finding new ones.

   True/False

1. 1. A subscription app has 10,000 subscribers at $8 a month. It loses 5% of subscribers in a month and gains none. How many subscribers and how much monthly revenue does it have now?

2. 2. Why does a marketplace business need both buyers and sellers?

1. 1. Pick an app you use for free. How does it make money?

2. 2. Would you start a subscription business or a marketplace? Why?