Lesson plan · Entrepreneurship · Lesson 5
Revenue Models and Costs
Fixed vs. variable costs, and finding your break-even point.
- 45 minutes
- Grades 9–12
- Beginner
- Activity: pairs
Objectives
Students will be able to:
- Distinguish fixed from variable costs
- Calculate contribution per unit
- Calculate the break-even point
Materials
- Slide deck and a projector
- Worksheet (one per student)
- Break-Even Calculator (projected, or on student devices)
- Exit ticket slips (bottom of the worksheet)
Key vocabulary
- Contribution per unit
- Price − variable cost per unit. It's how much each sale contributes toward covering fixed costs, and then toward profit.
- Break-even point
- The number of sales needed to cover fixed costs: fixed costs ÷ contribution per unit. Below it, you lose money; above it, you profit.
45-minute agenda
- 0–5 min
Warm-up
Post: “A food truck pays $1,500 a month for its parking spot no matter what. Is that fixed or variable? What about burger buns?”
Teacher note: Parking is fixed; buns are variable — you buy more as you sell more.
- 5–12 min
Direct instruction
Present the lesson slides. Make sure students leave with these points:
- Fixed costs stay put; variable costs grow with sales.
- Contribution = price − variable cost.
- Break-even = fixed costs ÷ contribution.
- Recurring revenue makes planning easier.
Use the “See it” slide (Marcus's month at different volumes ($12 price, $5 cost per pair, $300 fixed)) to make the idea visual.
- 12–17 min
Worked example
Walk through “Marcus finds his break-even” on the slides. Pause before the result and ask students to predict it.
- 17–22 min
Live demo
Project break-even calculator from the slides or the Break-Even Calculator. Change one input at a time and have students call out what they think will happen.
- 22–32 min
Break-Even Race
Format: pairs · 10 minutes
- A student sells bracelets for $8 each. Each costs $3 to make, and fixed costs are $200 a month.
- Pairs calculate contribution per bracelet and the break-even point, then check with the break-even calculator.
- Change one thing at a time: raise the price to $10; then instead cut fixed costs to $150.
- Pairs decide which change helps more and why.
What to look for: Contribution $5; break-even 40 bracelets. At $10: 29 bracelets. With $150 fixed costs: 30 bracelets.
- 32–37 min
Check for understanding
Use the question slides — or run them as a Four Corners game. Answers:
- How many sales do you need to break even? — D. 50
- Which is a variable cost for a T-shirt business? — A. Blank shirts for each order
- Raising your price (with the same costs) lowers your break-even point. — True
- 37–42 min
Discussion
- Would you rather have high fixed costs and low variable costs, or the reverse? Why?
- What business could you turn into a subscription?
- 42–45 min
Exit ticket
Prompt: Write the break-even formula.
Answer: Break-even units = fixed costs ÷ (price − variable cost per unit).
Differentiation
Common misconception
“If each sale makes a profit, the business is profitable.” Not until sales cover the fixed costs.
Support
Walk through contribution with one bracelet before calculating break-even.
Extension
Graph revenue and total cost for 0–60 bracelets and mark where the lines cross.
Homework or make-up work
Students can complete the full interactive lesson — including its knowledge check — at learnwithflc.org/courses/entrepreneurship/revenue-and-costs. No account needed; progress saves on their device.